http://www.ledinghamdesign.com/portfolio daily 0.75 2026-02-15 https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528405087778-7JWYAY5C6MVJOPRZZ6KG/kitchenaid_PL_grinder_GRAY_SQ.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528925088091-5X5XL3V894J1W6OKT8SP/Charts_Research_new_c.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1586898337690-26OXOUMFUYXMX5UVINK5/Poly_box_light.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1656364364525-4R52HNS298GI6L54EQKN/Sketchbook_Sq_GRAY+%281%29.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1438719527554-01HQ2G0UQOU9UOAZATGB/post-its.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441863260418-CI6XHMHWIDASFHXJ9UJ6/motorola_pager_tile2.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1452719481510-BP1DSF3P3HW7XEHCIXBW/process_square_photo_b.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441942540780-VZ2EBE4F0WO24Y8OQ8OC/image-asset.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528409737823-MNBP61D2Y841AVLBWO9C/V100_Gallery.png Portfolio Motorola V100 messaging device https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528411306106-LLIC6EKGB0SGU91NCVXS/1_mot_v100_compilation_b.png Portfolio Early concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528414517722-8BSFKVHYW1C2SR8HF6CJ/1_V100_Sketch_Sq.png Portfolio Early concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528414931580-CM49G2IMKNZ3W6VU5819/1_Orange_V100.png Portfolio V100 color study https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528416514806-O2DZLGN9QSYZ5AQY1KYS/iDEN_i700_Sketches.png Portfolio Early concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528416718247-0GNSZCT2ENDI08SL0BD8/Photoshop_Renderings_Sq.png Portfolio Photoshop renderings - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528415569696-66PHB0AAKD1JOWY15EKC/iDEN_i700_Sq.png Portfolio Production i700 https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528421788227-C5A5P5QZZTEKWIT20YGU/Beepware_Groupshot.png Portfolio Motorola/Timex Messaging Watch - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528422070614-LJWXP8EOCBV6S657UKJF/Female_pager_Sq.png Portfolio Motorola Fashion Messenger - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528422344389-SQOG8GE5NBIDC092JLQD/Comet_Youth_Pager.png Portfolio Motorola youth pager - John Ledingham, Motorola Design/Brooks Stevens Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528422809308-VX1WJ88P8C6WGY0BXJEU/Heart_Phone.png Portfolio U-flip mobile phone - Matthias Richter/John Ledingham Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528423206952-C9D2LSQF03YN48HZ2M2P/Yardman.png Portfolio Briggs & Stratton Yardman battery-powered mower https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528423535187-OY1TWJS41764ADBHS1BA/GM_Car_Stereo_Sq.png Portfolio GM Asia car stereo - John Ledingham https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528425453374-RLL5BQ3XSWGRX328IN0Q/Tonka_Truck_Sq.png Portfolio Tonka construction toy - John Ledingham, Priority Designs https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1583985512212-1VT94SLLCMQKLBA1FOLF/Huffy_Sports_Basketball.jpg Portfolio Huffy Sports basketball base - John Ledingham, Brooks Stevens Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528426682159-JAWHXJNDMWWBXZHMABZK/Lanier_Coppier.png Portfolio Lanier Copier - John Ledingham, Joss Design Group https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528423640222-64GRR066F20HXRGH1RCJ/Alias_Bathtub.png Portfolio American Standard jetted tub - John Ledingham, Priority Designs https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528424074267-WAVK95OPSGTPD41EGR2P/Snapon_Drill.png Portfolio Snap-on Drill - Scott Micoley/John Ledingham, Brooks Stevens Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528424495214-XQQK2KPVRCRGMTXUACOM/Engine_Hat.png Portfolio Briggs & Stratton engine - John Ledingham, Brooks Stevens Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528426339914-NF0MELUP0CUTZZNAH50X/Milwaukee+_Tool_Sq.png Portfolio Milwuakee Tool grinder - John Ledingham, Brooks Stevens Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/b64dba46-b62a-44e6-854d-3f20916be181/Process_Banner.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1454968306763-EQ5SZEN9EG7WHYXK0QTL/insight_gathering_a.png Portfolio Contextual Inquiry https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1531417049393-8S14UAZ84IR8I9ZHW6O6/Commercial%2BPersona1a.png Portfolio KitchenAid Brand Persona https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1531417079099-YFCJ6OP6LMCRBWXMTGG2/ka_persona2.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1454959091952-SI6EWCH91ES3P4CBE2LT/image-asset.png Portfolio Cross-functional User Story authoring workshop https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1454968783274-4KGAH3AYGDTGHNGUWDGI/image-asset.png Portfolio Plantronics Hardware UX specifications https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1454970339481-ITB0LT6TKR0VCQOIDFUB/image-asset.png Portfolio KitchenAid Commercial Series refrigerator hardware/UI prototype https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1454970660551-M57U9SRMHCH0ORZF708T/image-asset.png Portfolio Plantronics Manager HTML prototype https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1586735638086-NOOQCWXO433NQ33Q5T5U/KitchenAid+Banner+Flipped+C.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528342270163-9HKL2R2TMJFWZMFPXP0V/PL_Waffle_Sq.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528342360990-UVJ0KVAOITMMOC9OJNO2/Commercial_Series_Sq.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528342503780-AN5Y6GFOJDC4UMNMXICO/Other_WP_Sq.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530057535353-3BSRNZGKR2BF7PLSLQPR/Research_Banner_Charts.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1569261712746-SV6YQ7G0QKSC7DLLA4TF/capri_ethno_six_PIXELATED.png Portfolio In-home visits with Remote Workers - Portigal Consulting/John Ledingham, Plantronics Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528491411554-KDYRNY6WR0CIPAUJE88K/Ear_Goo.Sq.png Portfolio Ear molding - Plantronics Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528491595121-SM48GBL2LIZ776IOP62J/Wall_of_Ears_Sq.png Portfolio Plantronics Wall of Ears - Plantronics Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528509587552-M9G6BAR13SWX5VDPJM4X/Ergo_Emmen.png Portfolio Ergonomic testing for fit, comfort and stability - Plantronics, NL https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528438244590-0PYX8KGOQVSYBZHLFKRU/Usability_Sq.png Portfolio New product usability testing - John Ledingham, Plantronics Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528490693947-XAB6TPU176CXP0OLG36Q/Usability_Study_Sq.png Portfolio Setup and configuration usability testing - John Ledingham, Plantronics Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528437483620-GXVVVGOWVXWCUQ2TL7BZ/OBBI_Hue.png Portfolio Competitive OOBE testing - Plantronics Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528437641966-QGUW6HGVIKM5VGHC0N92/OBBI_App.png Portfolio OOBE testing - John Ledingham, Plantronics Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1529814895965-RT5MU1Z77X21MR4I5TP9/Paris_Research_b.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1529814309189-I8EVLNSZDDLKQHI27A9V/NJ_Research_Session.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1569262003634-4KJBJ7FNEOEAPGD31UQR/Portigal_Research_pixilated.png Portfolio https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528933398790-OV9ZTLN9QBYGE4W8Z3RT/Trends_Interiors.png Portfolio Residential Design trend boards - John Ledingham, Plantronics Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528933426880-9ROU036MT70IPZKFCXS8/Trend_Curve_C.png Portfolio Trend Curve template - John Ledingham, Plantronics Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/192d7a40-f8d1-489d-ade6-57c6a3940304/HP+Poly+Banner+copy.png Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1584557809176-5AFH7RY3OC5X4G7V6T4X/Hardware_Square_Poly.png Portfolio - Hardware https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1584560064873-HXIUJWI74ZUJ2S77DAHL/BackBeat_App_Dark.png Portfolio - Mobile Apps https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1622735290080-5IULKMVEO0TZ468CH2P0/VOY_8200_cream.jpg Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1584560258466-70OHOE843CW04SG2BS24/Poly_Lens_Mac.png Portfolio - Enterprise Apps https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528159047460-7XMMSW3HXTO6SMMRKQP3/Wall_of_Ears_Sq.png Portfolio - Human Factors https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528158999635-UZKWC0Y4VPPC4WHVWM5B/Habitat_Logo_Sq.png Portfolio - Experiential Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/b7e35309-a08c-4d1e-937b-89facd67de56/Guitar+Rendering+REDUX+06-2022+C+copy.jpg Portfolio Guild Electric Guitar - Markers / Photoshop https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528421702342-IT0140SBQAP1DYY9QUUL/Beepware_Groupshot.png Portfolio - Make it stand out Motorola/Timex Watch - Photoshop https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528423535187-OY1TWJS41764ADBHS1BA/GM_Car_Stereo_Sq.png Portfolio - Make it stand out General Motors Europe Car Stereo - Photoshop https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/fabe5536-0783-4b95-840b-224200158829/Werner_Ladder_NEW.png Portfolio - Make it stand out Werner Ladder https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/bcd0173a-3d0d-46b5-b2c5-c55ca64a0771/Huffy_Rendering_RETOUCHED_B.png Portfolio - Make it stand out Huffy Water-filled Basketball System https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530133365400-VAFEGTAHYZZ4R3UO35TS/Polaris_Snowmobile.png Portfolio - Make it stand out Polaris Snowmobile https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530146461971-68A96VG99EO0OWDUQM2G/Evenflo_Car_Seats.png Portfolio - Make it stand out Evenflo Infant Car Seat https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530159223918-GB14YELI3V4NJE6L3CL2/Metco_Grinder_Group_Sketch.png Portfolio - Make it stand out Milwaukee Tool Grinder https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530157990665-KFUME0GVP85GIG2L13Q0/Metco_Grinder_Sketches.png Portfolio - Make it stand out Milwaukee Tool Grinder https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/c6cb0eb8-2576-48af-ad77-24ff0f89d79d/Plantronics+Headsets+and+Bases.png Portfolio - Make it stand out Plantronics Audio Devices https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/a80c6702-0645-41cd-993b-8685c8cec752/1_Grinder+Rendering+07-2022_orange.png Portfolio - Make it stand out KitchenAid Coffee Grinder - Photoshop https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530137895060-MKHWCSU5ETQEHYNJ9VHX/Motorola_Phones_Sq.png Portfolio - Make it stand out Motorola iDen Mobile Phone https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530134000342-B5LCG4UHEUA9IJZPDP4Y/Rubbermaid_Renderings.png Portfolio - Make it stand out Rubbermaid Toolbox https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530137092902-4XJNGM78MH17NH4AAE6W/KA_Coffee_Rendering.png Portfolio - Make it stand out KitchenAid Coffee Maker https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528422809308-VX1WJ88P8C6WGY0BXJEU/Heart_Phone.png Portfolio - Make it stand out Motorola Mobile Phone - Alias / Photoshop https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/85c0f896-e652-450f-82b8-cc3a3cee4a45/Crown+LIft+Truck+Tiller+Arm+Render.png Portfolio - Make it stand out Crown Forklift Tiller Arm - Markers / Photoshop https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530144631640-8N1PKB3YN6IHQT6D10VB/Voyager_Pro_Sketch_Sq.png Portfolio - Make it stand out Plantronics Voyager Headset https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530133405007-F6RAY714P8HKUT3GEPZI/Snapper_Mower.png Portfolio - Make it stand out Snapper Zero Turn Radius Mower https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530136255071-LD91L4GFYGVM8T3TRQ6I/V100_Sketches_Sq.png Portfolio - Make it stand out Motorola Gaming / Messenger https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530144172601-VW0WM2IF0UPJKFQ0B4KS/V100_Other_Sketches.png Portfolio - Make it stand out Motorola Gaming / Messenger https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/e8da3f1c-6c90-4cfd-9335-526b89f2df6c/Briggs_and_Stratton_Mower_Sketch.png Portfolio - Make it stand out Briggs & Stratton/Yardman Electric Mower https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530133384415-4SLHP8LQR8TW4STYPN9K/SkyTrack_Tellehandler.png Portfolio - Make it stand out SkyTrak Telehandler http://www.ledinghamdesign.com/new-cover-page daily 1.0 2025-02-13 https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1583897031219-391Z4K2HTZNIGEL3TIIH/2020-03-10_20-19-23.png New Cover Page http://www.ledinghamdesign.com/cover-page-plt daily 0.75 2018-02-10 http://www.ledinghamdesign.com/empty-land daily 0.75 2022-04-28 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Sketchbook OLD as of 06-2022 KitchenAid Coffee Grinder https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530137456672-TEHTXWOZNFL3AWJNV37I/Huffy_Rendering_Sq.png ID Sketchbook OLD as of 06-2022 Huffy Sports Portable Basketball System https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530137895060-MKHWCSU5ETQEHYNJ9VHX/Motorola_Phones_Sq.png ID Sketchbook OLD as of 06-2022 Motorola i700 Mobile Phone https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530135794629-40ME7YL10BRBTUYHK1ZA/Coleman_Rendering.png ID Sketchbook OLD as of 06-2022 Coleman Portable Generator https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530134000342-B5LCG4UHEUA9IJZPDP4Y/Rubbermaid_Renderings.png ID Sketchbook OLD as of 06-2022 Rubbermaid Storage https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530135399681-5BSUWNI9M21LOLXPBCA9/Briggs_N_Stratton.png ID Sketchbook OLD as of 06-2022 Briggs & Stratton Electric Mower https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530133365400-VAFEGTAHYZZ4R3UO35TS/Polaris_Snowmobile.png ID Sketchbook OLD as of 06-2022 Polaris Snowmobile https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530133405007-F6RAY714P8HKUT3GEPZI/Snapper_Mower.png ID Sketchbook OLD as of 06-2022 Snapper Zero Turn Radius Mower https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530133384415-4SLHP8LQR8TW4STYPN9K/SkyTrack_Tellehandler.png ID Sketchbook OLD as of 06-2022 SkyTrak Telehandler https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530144631640-8N1PKB3YN6IHQT6D10VB/Voyager_Pro_Sketch_Sq.png ID Sketchbook OLD as of 06-2022 Plantronics Voyager Pro https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530144822503-GLNSG8J6LN0SNCK9MJ3V/Briggs_and_Stratton_Mower_Sketch.png ID Sketchbook OLD as of 06-2022 Briggs & Stratton Electric Mower 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https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530157990665-KFUME0GVP85GIG2L13Q0/Metco_Grinder_Sketches.png ID Sketchbook OLD as of 06-2022 Milwaukee Tool Grinder https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530159223918-GB14YELI3V4NJE6L3CL2/Metco_Grinder_Group_Sketch.png ID Sketchbook OLD as of 06-2022 Milwaukee Tool Grinder https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1530158381498-ZQBO1XXJHAIERL38MCXD/Karcher_Sketch_Sq.png ID Sketchbook OLD as of 06-2022 Kärcher, GmbH Pressure Washer http://www.ledinghamdesign.com/kitchenaid-pro-line daily 0.75 2018-06-05 https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528321860587-IZJ9MUZYECCFWZXRBJJH/kitchenaid_PL_grinder_GRAY_SQ.png KitchenAid 2000 - 2008 OLD https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440267393230-4Z3KEJ5532SWADSQUV5D/image-asset.png KitchenAid 2000 - 2008 OLD https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441851648506-9EM9NLNL09XMHZP7WPMB/ka_waffle_with_waffles.jpg KitchenAid 2000 - 2008 OLD - KitchenAid Pro Line Waffle Baker This waffle baker's cooking surface rotates, ensuring that every nook and cranny is filled with batter during cooking (like a restaurant-style appliance). https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1518557708858-5LB7WHD9W17GKIQTYKIC/ka-burr-grinder-dark-screw-b.png KitchenAid 2000 - 2008 OLD - KitchenAid Pro Line Burr Grinder KitchenAid's distributor, in Europe, is Alessi. As Europe was a major market for this product, I used several of Alessi's more whimsical designs as inspiration. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440181156315-ZZWSRLPVPRHX3A257QVY/ka_proline_espresso_red_gallery.png KitchenAid 2000 - 2008 OLD - KitchenAid Pro Line Espresso Machine This program was a collaboration with the legendary Milano-based Gaggia. Our team designed the machine from scratch, using Gaggia componentry. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440181054925-A1XELOSFPQN3ECLJFVPB/ka_espersso_grinder_gallery.png KitchenAid 2000 - 2008 OLD - KitchenAid Pro Line Espresso & Grinder These two products were conceived, from the very beginning, as complimentary to one another, with the hope that a user would purchase them as a set. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440180629834-FUU3QYMNHE7CNGX2SYB2/ka_coffee_gallery_image.png KitchenAid 2000 - 2008 OLD - KitchenAid Pro Line Coffee Maker I took the inspiration for this product from restaurant-style coffee makers from the 1950's. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440179440809-N580UORPAWTFDGWJ7QI0/ka_toaster_gallery_image.png KitchenAid 2000 - 2008 OLD - KitchenAid Pro Line Toaster The toaster borrows its basic mechanical design from restaurant-style toasters (like Dualit in the UK), while its design language is entirely KitchenAid. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440180868436-W9IEO0UQA64VWEC20HE8/ka_ice_cream_gallery.png KitchenAid 2000 - 2008 OLD - KitchenAid Pro Line Ice Cream Maker Our team worked with the leading commercial ice cream machine manufacturer to create an entirely new category in the consumer market. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440655566829-5TRJPH114INQL2LQANQU/proline_coffee_sketches.png KitchenAid 2000 - 2008 OLD - KitchenAid Pro Line Coffee Maker Concept sketches and early 3D CAD development - John Ledingham, Whirlpool Global Consumer Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440655562576-ZA4GW2N39EN71TFOKACW/proline_grinder_sketch_alias.png KitchenAid 2000 - 2008 OLD - KitchenAid Pro Line Burr Grinder Concept sketch and 3D CAD development - John Ledingham, Whirlpool Global Consumer Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440622688860-SWI0LXFPEF2SMH6ZCG94/vbl1.png KitchenAid 2000 - 2008 OLD - VBL Guidelines Visual Brand Language Guidelines & Documentation - John Ledingham, Philip Thompson, Whirlpool Global Consumer Design + Ziba Desgin, Portland, OR https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440622684951-CHNC1YETSR0S7RIQBU3J/vbl2.png KitchenAid 2000 - 2008 OLD - VBL Guidelines Visual Brand Language Guidelines & Documentation - John Ledingham, Philip Thompson, Whirlpool Global Consumer Design + Ziba Desgin, Portland, OR https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440622686326-6B7P9B2AAIGCBQK1U4S1/vbl3.png KitchenAid 2000 - 2008 OLD - VBL Guidelines Visual Brand Language Guidelines & Documentation - John Ledingham, Philip Thompson, Whirlpool Global Consumer Design + Ziba Desgin, Portland, OR https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440655680197-KS4CYOFUP1P6HPC76JEH/ka_cmf.png KitchenAid 2000 - 2008 OLD - CMF Documentation Color Material & Finish documented in the form of color palettes, by suite. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441834574724-XLNLMHOGLGXAMJ8EQF2U/1440477870276.png KitchenAid 2000 - 2008 OLD - KitchenAid Commercial Series Suite The commercial-style range was the heart of the suite. The benchmarks were Viking and Wolf, but with the addition of more user-friendly features, superior dependability, and better performance. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440646388799-CO0TVDG6WM18N5KP0GUK/ka_commercial_suite.png KitchenAid 2000 - 2008 OLD - KitchenAid Commercial Series Suite 3D renderings of the entire collection. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440477947802-QT7GVHHU25DU1R3GTGQ2/ka_commercial_range_knob.jpg KitchenAid 2000 - 2008 OLD - KitchenAid Commercial Series Suite All in the details - our research told us that well-designed user touch-points were the most critical contributors to an overall perception of quality. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440478333299-10BO0EQ2UQ4GUE81OWOH/ka_commercial_range_topview.png KitchenAid 2000 - 2008 OLD - KitchenAid Commercial Series Range This rendering shows the cast grates, high-powered burners and advanced (for a commercial-series range) GUI. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441835370132-XCSPCPDF3QBGZQAFU5UX/goliath_fridge.png KitchenAid 2000 - 2008 OLD - KitchenAid Commercial Series Refrigerator The benchmark was Sub-Zero, but with the addition of more user-friendly features, superior dependability, and better performance. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441836178036-GLG0SV2I9PYV606ZC4CN/outdoor_cooking_suite.png KitchenAid 2000 - 2008 OLD - KitchenAid Commercial Series Outdoor Cooking There were many different variations of this suite (multiple grills, outdoor refrigerators, etc.), based on an easily platformed set of components. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1442687909558-SM9FT7671DC9MJC6CXAU/discover_define_phase.png KitchenAid 2000 - 2008 OLD - Discovery and Definition We started the journey with discovery and definition. This was our opportunity to truly understand the user and his/her needs. This information was used to craft the scope, and goals, for the program. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1442687908473-9Y80TBAHXJYWVYFE3ZG6/development_phase.png KitchenAid 2000 - 2008 OLD - Development This phase focused on conceptualization, formative research and validation.   https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1442687904645-0U2KWUS3TGM0LQM2SNBJ/delivery_phase.png KitchenAid 2000 - 2008 OLD - Delivery This phase focused on refinement, manufacturing liaising, documentation and summative research. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1442687909655-S1FF2IYHNKXAB9G1RLKE/full_scale_model_testing.png KitchenAid 2000 - 2008 OLD - Formative Design Research Our team worked with BMW Designworks to build a full-size model of a potential future KitchenAid commercial-style range. We took the model to a variety of venues, allowing users to compare the model with existing KitchenAid products. The goal was to measure users' level of "permission" for KitchenAid to enter the super-premium space. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1442687904066-JA3YMYUE8S1H6YWWWXKY/brand_architecture.png KitchenAid 2000 - 2008 OLD - Brand Architecture The Commercial Series was positioned above the most premium offerings from KitchenAid's legacy portfolio. This led to new messaging and marketing. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1442687907761-T74QI4HZXR1NUX88CT4J/design_language_dco.png KitchenAid 2000 - 2008 OLD - Design Governance Because of the large number of products and SKUs in the suite, defining and documenting the design rules was critical to platforming and repeatability. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1518644456164-9K92PTNNZ9EF1APIGK62/KA+EU+FULL+KITCHEN.png KitchenAid 2000 - 2008 OLD https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1518742281768-UM4AGUKCBVDQIPWU9CSR/KA+EU+OVEN+CLOSE+UP.png KitchenAid 2000 - 2008 OLD KitchenAid Europe Wall Oven https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1518643641942-J6JL4QW8AF8ORS7I8JIW/KA+EU+WINE+FRIDGE.png KitchenAid 2000 - 2008 OLD KitchenAid Europe Refrigerator and Wine Storage https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1518741738773-MKX0U1K3GY7JSZCY09H4/KA+EU+TOWER+SQUARE.png KitchenAid 2000 - 2008 OLD KitchenAid Europe Oven and Drawers https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440614779404-VRK5QA4T08PO7JZOHMCM/ka_home-enthusiast.png KitchenAid 2000 - 2008 OLD - In Our Users' Own Words The way our user describes his or her passion for cooking, food and entertaining. This is the starting point for understanding our user. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440653744193-FB8BTLH8J16QR7DFVMVI/Commercial+Persona1a.png KitchenAid 2000 - 2008 OLD - Brand Persona, pg. 1 of 2 This is not a traditional persona. It is a personification of the brand; i.e. if the brand were a person, this is who it would be. This "caricature" is an amalgam of many very real "Home Enthusiasts"; users we met through our team's research activities. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440614779216-T26HL1E4PKA90E84TDIW/ka_persona2.png KitchenAid 2000 - 2008 OLD - Brand Persona, pg. 2 of 2 Because KitchenAid products live within the home, it was critical for the design team to be intimately familiar with our users' environments. We visited countless homes across the country, from Chicago to Marin County, CA. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440614775987-0Z11JAB871UCZI4VZQBI/ka_brand_positioning.png KitchenAid 2000 - 2008 OLD - Brand Positioning An illustration of how the high-level Brand Position is manifest at an emotional, rational and product/portfolio level. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440614776665-GZ675Z30AW9IBXJEJV7W/ka_brand_promise.png KitchenAid 2000 - 2008 OLD - The Brand Promise An illustration of the KitchenAid Brand Promise, and the "reasons to believe" that make the brand authentic. High-level aspirations are cascaded down to tangible portfolio offerings and product characteristics. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440614776249-9DNPNA948Y1WBZAZP1CM/ka_brand_architecture.png KitchenAid 2000 - 2008 OLD - Brand Architecture This is a very simplified version of the KitchenAid Brand Architecture. The design team used this document nearly everyday, as a reference, to ensure that design characteristics, features and experiences didn't overlap from one suite, collection or brand to another. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1452039865921-GCU2XVPDWUC12APDP4PD/fun_cold.png KitchenAid 2000 - 2008 OLD - Fun Cold™ Dorm Refrigerator This small, whimsical, fridge was the genesis for the PLA line of appliances, a collaboration between Whirlpool and Best Buy. The fridge is easily customizable using inflatable "wraps". https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1452038309054-UG0RPOGAER0XGHE4ZRYO/ka_ml_espresso.png KitchenAid 2000 - 2008 OLD - KitchenAid Super-automatic Espresso Machine This machine was designed using an OEM platform from a Swiss manufacturer. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1452039102092-6KRRHVRGHWTCKLY4QOO4/ka_ml_espresso_vertical.png KitchenAid 2000 - 2008 OLD - KitchenAid Architect Series Espresso Machine This machine was designed to fit in small spaces, like studio apartments in densely populated urban environments. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1452040525573-DMZSD6V4E0Q5ITZHW15S/ka_midline_for_macys.png KitchenAid 2000 - 2008 OLD - KitchenAid Architect Series for Macy's This line of countertop appliances, for Macy's, was designed to compliment the Architect suite of major appliances. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1452041155351-U69CNV5314MATL21F177/ka_ml_coffee_maker.png KitchenAid 2000 - 2008 OLD - KitchenAid Architect Series Coffee Maker This coffee maker received very wide distribution and was extremely well received - even at a higher-than-average price-point. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1465921836861-80J6A7I4EB4FZ85I712G/KA_architect_series.png KitchenAid 2000 - 2008 OLD - KitchenAid Architect Series This enormous program included a tremendous number of SKUs spanning several product categories. Architect Series has always been KitchenAid's "cash cow", so getting it wrong was not an option. http://www.ledinghamdesign.com/about daily 0.75 2025-11-07 https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/73adfe4d-8188-42be-82fb-6573e61d27ce/John+Headshot+02-2024.jpg About http://www.ledinghamdesign.com/kitchenaid-pro-line-1 daily 0.75 2015-08-27 https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1439958182840-HU13KNPJJ34QBP9DYIM0/kitchenaid_proline_grinder.jpg OLD KitchenAid https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440267393230-4Z3KEJ5532SWADSQUV5D/image-asset.png OLD KitchenAid https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440614779404-VRK5QA4T08PO7JZOHMCM/ka_home-enthusiast.png OLD KitchenAid - User Testimonial https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440653744193-FB8BTLH8J16QR7DFVMVI/Commercial+Persona1a.png OLD KitchenAid - User Persona [pg. 1 of 2] https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440614779216-T26HL1E4PKA90E84TDIW/ka_persona2.png OLD KitchenAid - User Persona [pg. 2 of 2] Because KitchenAid products live within the home, it was critical that the design team be intimately familiar with our users' kitchen/home environments. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440614775987-0Z11JAB871UCZI4VZQBI/ka_brand_positioning.png OLD KitchenAid - Brand Positioning An illustration of how the high-level brand position is manifest at an emotional, rational and product/portfolio level. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440614776665-GZ675Z30AW9IBXJEJV7W/ka_brand_promise.png OLD KitchenAid - The Brand Promise An illustration of the brand's "reasons to believe". High-level aspirations are cascaded down to tangible portfolio offerings and product characteristics. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440614776249-9DNPNA948Y1WBZAZP1CM/ka_brand_architecture.png OLD KitchenAid - Brand Architecture This is a very simplified version of the KitchenAid brand architecture. The design team used this document nearly everyday as a reference, to ensure that design characteristics, features and experiences didn't overlap from one suite or collection to another. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440461274073-E17ID5P0V6BPRKAC78SN/image-asset.png OLD KitchenAid https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440127372474-304GKO8MKWFJ92MKQ9BT/ka_grinder_3-4_view+2.png OLD KitchenAid - KitchenAid Pro Line Burr Grinder https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440181156315-ZZWSRLPVPRHX3A257QVY/ka_proline_espresso_red_gallery.png OLD KitchenAid - KitchenAid Pro Espresso Machine https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440181054925-A1XELOSFPQN3ECLJFVPB/ka_espersso_grinder_gallery.png OLD KitchenAid - KitchenAid Pro Line Espresso & Grinder https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440178461749-1TCNNVSJIIGM11EQZSO7/ka_waffle_gallery_image.png OLD KitchenAid - KitchenAid Pro Line Waffle Baker https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440180629834-FUU3QYMNHE7CNGX2SYB2/ka_coffee_gallery_image.png OLD KitchenAid - KitchenAid Pro Line Coffee Maker https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440179440809-N580UORPAWTFDGWJ7QI0/ka_toaster_gallery_image.png OLD KitchenAid - KitchenAid Pro Line Toaster https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440180868436-W9IEO0UQA64VWEC20HE8/ka_ice_cream_gallery.png OLD KitchenAid - KitchenAid Pro Line Ice Cream Maker https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440655566829-5TRJPH114INQL2LQANQU/proline_coffee_sketches.png OLD KitchenAid - KitchenAid Pro Line Coffee Maker Concept sketches and early 3D CAD development - John Ledingham, Whirlpool Global Consumer Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440655562576-ZA4GW2N39EN71TFOKACW/proline_grinder_sketch_alias.png OLD KitchenAid - KitchenAid Pro Line Burr Grinder Concept sketch and 3D CAD development - John Ledingham, Whirlpool Global Consumer Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440622688860-SWI0LXFPEF2SMH6ZCG94/vbl1.png OLD KitchenAid https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440622684951-CHNC1YETSR0S7RIQBU3J/vbl2.png OLD KitchenAid https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440622686326-6B7P9B2AAIGCBQK1U4S1/vbl3.png OLD KitchenAid https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440655680197-KS4CYOFUP1P6HPC76JEH/ka_cmf.png OLD KitchenAid - Color Material & Finish [CMF] Color palettes by suite. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440477869089-8BDRGKXXHIBUZZOVH4VL/image-asset.png OLD KitchenAid https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440646388799-CO0TVDG6WM18N5KP0GUK/ka_commercial_suite.png OLD KitchenAid https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440646526318-PX9167WATZBXZGFT7OVE/ka_outdoor_cooking.png OLD KitchenAid https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440477947802-QT7GVHHU25DU1R3GTGQ2/ka_commercial_range_knob.jpg OLD KitchenAid https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440478333299-10BO0EQ2UQ4GUE81OWOH/ka_commercial_range_topview.png OLD KitchenAid https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440648449840-UI9VU9STKQ4F2T2IK57I/Discover.png OLD KitchenAid - Understanding the User https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440648449701-KU4PFASNFXWCNUX2VUF5/Develop.png OLD KitchenAid - Concept Development https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440648449087-UGIAOR77VSABJGQ0D3CH/Deliver.png OLD KitchenAid - Creating the Products & Documentation https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440652375957-XHL304LE23VPT40MROSD/vision_casting.png OLD KitchenAid - Vision Casting Research Our team worked with Ziba Design to build a full-size model of a potential future KitchenAid commercial-style range. We took the model to a variety of trade shows and allowed participants to compare the model with existing KitchenAid products. The goal was to measure users' level of "permission" for KitchenAid to offer super-premium appliances. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440648450373-2IMZDCKRKZSSCZMD89VX/vbl_quick_reference_guide.png OLD KitchenAid - Design Governance Because of the large number of products and SKUs in the suite, defining and documenting the design "hard-points" was critical. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440648448948-XVHSMHCSHVB41A9FD7Y2/brand_architecture.png OLD KitchenAid - Brand Architecture https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440173332980-TECSPDCQY36DL8OI51UB/image-asset.png OLD KitchenAid https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440197244882-TLWACJ8UEK2KVO1064TZ/image-asset.png OLD KitchenAid https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1440478190180-N3JOWRG49QDM2F4M66ZR/ka_architect_range_gallery.png OLD KitchenAid http://www.ledinghamdesign.com/motorola daily 0.75 2015-09-10 https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441863260418-CI6XHMHWIDASFHXJ9UJ6/motorola_pager_tile2.png Motorola Only https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441399375635-8ZUB0UP3ONMMHNB9QTS6/image-asset.png Motorola Only https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441771503668-9WADK4T9EC47IGSPUBOX/dramatic_photo_blue.png Motorola Only https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386898184-Z2E9CMOS4NCEBDE0CN73/v100_users.png Motorola Only The Youth Market The V. sub-brad had a very diverse user group in mind, stretching from pre-teens to twenty-somethings. In the end, the design team focused on the younger end of the market, because older youth wanted to be seen using the products that their parents used, not products that looked like they were designed for kids. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441862767581-MF7GNBJQ2A103M1C50V1/v100_image_board.png Motorola Only https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386342814-PXJLA2QHERDICC8P9F6Z/v100_concept1.png Motorola Only V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386335607-O1D1USSG3UDGO7JVZ0QU/v100_concept2.png Motorola Only V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386348099-CBKYAR5T23ARN6VVO5AP/v100_concept3.png Motorola Only V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386354810-SZ6SXIPVXR9GOHWE248X/v100_concept4.png Motorola Only V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386357961-NE80UYWXH0GIZSQ30Z1L/v100_concept5.png Motorola Only V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386369169-PM3NJG9V62RIP6GE53R3/v100_concept8.png Motorola Only V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386373851-J7HDIHKSQ1SW2DFUL1S5/v100_concept9.png Motorola Only V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386375724-NSNZBIGZDX525XC7OQNL/v100_concept10.png Motorola Only V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386362400-GV5LHYEV45M1LZ9ZZIVX/v100_concept6.png Motorola Only V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441473238526-72PJAJ0735F9PC7JBV5T/v100_orange_retouched.png Motorola Only The V.100 was being designed just as the translucent iMac was being released. This was a time when nearly all consumer electronics' CMF were highly saturated, translucent plastic. It resonated with the end user, but did nothing to reinforce the technical prowess of the product. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441400457597-CE8TIHF2QU5Y0SKT8O32/blue_cropped_closed.png Motorola Only - Color, Finish & Materials https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441400449958-UY1H0014ILFAC3ATU8QF/blue_cropped_open.png Motorola Only https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441400452736-I7ZLIKJLCQ3MUEZUBZAR/green_cropped_closed.png Motorola Only https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441400455430-9E5090G677LWZUMALFSO/green_cropped_open.png Motorola Only https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441511059241-3GFBZWOQTN7L3ABOVAV3/in_hand_2.png Motorola Only https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441776736317-ZY7BMDIH7XL7UOVBQLBM/beepwear_groupshot_redone.png Motorola Only - Concept Renderings Photoshop renderings, illustrating four very different directions for the watch. The final product was similar to the lowest-cost approach; the black watch with the web band.- John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441857705110-MQTELG37J7P4LVDO1EO8/iden_i700_photo.png Motorola Only https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441858888788-7EAZKUIU0432BYNUG73M/i700_sketches.png Motorola Only Early concept sketches - John Ledingham https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441857728916-3EVG3E1G2GKXMPIG5XC0/Composite+09-2005.png Motorola Only Photoshop concept renderings - John Ledingham https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441864728983-OS14KTAU45N9Q7KRJWP4/i700_alias_screenshots.png Motorola Only Alias 3D Models All surfacing was done in Alias, prior to being imported into Pro/E - John Ledingham https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441860348418-O78CNU2EVGA5WER1ZXSB/i700_group_photo.png Motorola Only CMF Pre-production Color, Material & Finish models for evaluation. Sadly, Motorola chose to produce solely the Black and Yellow versions. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441859125389-4TCRWTJGXFP7NTZ6OWXM/i700_lifestyle_board.png Motorola Only Lifestyle The i700 had two primary user groups: Contract workers and active lifestyle enthusiasts. Two very different groups, with surprisingly similar needs (i.e. different scenarios, similar use cases). http://www.ledinghamdesign.com/consulting daily 0.75 2015-09-10 https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441863685964-FABTBMKYCSITFMRXZ74N/yardman_mower_tile.png Consulting https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441864053714-ME1OCPR5DFX1R5PJRAVB/gm_radio.png Consulting https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441399375635-8ZUB0UP3ONMMHNB9QTS6/image-asset.png Consulting https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441771503668-9WADK4T9EC47IGSPUBOX/dramatic_photo_blue.png Consulting https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386898184-Z2E9CMOS4NCEBDE0CN73/v100_users.png Consulting The Youth Market The V. sub-brad had a very diverse user group in mind, stretching from pre-teens to twenty-somethings. In the end, the design team focused on the younger end of the market, because older youth wanted to be seen using the products that their parents used, not products that looked like they were designed for kids. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441862767581-MF7GNBJQ2A103M1C50V1/v100_image_board.png Consulting https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386342814-PXJLA2QHERDICC8P9F6Z/v100_concept1.png Consulting V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386335607-O1D1USSG3UDGO7JVZ0QU/v100_concept2.png Consulting V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386348099-CBKYAR5T23ARN6VVO5AP/v100_concept3.png Consulting V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386354810-SZ6SXIPVXR9GOHWE248X/v100_concept4.png Consulting V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386357961-NE80UYWXH0GIZSQ30Z1L/v100_concept5.png Consulting V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386369169-PM3NJG9V62RIP6GE53R3/v100_concept8.png Consulting V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386373851-J7HDIHKSQ1SW2DFUL1S5/v100_concept9.png Consulting V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386375724-NSNZBIGZDX525XC7OQNL/v100_concept10.png Consulting V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441386362400-GV5LHYEV45M1LZ9ZZIVX/v100_concept6.png Consulting V.100 concept sketches - John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441473238526-72PJAJ0735F9PC7JBV5T/v100_orange_retouched.png Consulting The V.100 was being designed just as the translucent iMac was being released. This was a time when nearly all consumer electronics' CMF were highly saturated, translucent plastic. It resonated with the end user, but did nothing to reinforce the technical prowess of the product. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441400457597-CE8TIHF2QU5Y0SKT8O32/blue_cropped_closed.png Consulting - Color, Finish & Materials https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441400449958-UY1H0014ILFAC3ATU8QF/blue_cropped_open.png Consulting https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441400452736-I7ZLIKJLCQ3MUEZUBZAR/green_cropped_closed.png Consulting https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441400455430-9E5090G677LWZUMALFSO/green_cropped_open.png Consulting https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441511059241-3GFBZWOQTN7L3ABOVAV3/in_hand_2.png Consulting https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441776736317-ZY7BMDIH7XL7UOVBQLBM/beepwear_groupshot_redone.png Consulting - Concept Renderings Photoshop renderings, illustrating four very different directions for the watch. The final product was similar to the lowest-cost approach; the black watch with the web band.- John Ledingham, Motorola Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441857705110-MQTELG37J7P4LVDO1EO8/iden_i700_photo.png Consulting https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441858888788-7EAZKUIU0432BYNUG73M/i700_sketches.png Consulting Early concept sketches - John Ledingham https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441857728916-3EVG3E1G2GKXMPIG5XC0/Composite+09-2005.png Consulting Photoshop concept renderings - John Ledingham https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441860348418-O78CNU2EVGA5WER1ZXSB/i700_group_photo.png Consulting CMF Pre-production Color, Material & Finish models for evaluation. Sadly, Motorola chose to produce solely the Black and Yellow versions. https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1441859125389-4TCRWTJGXFP7NTZ6OWXM/i700_lifestyle_board.png Consulting Lifestyle The i700 had two primary user groups: Contract workers and active lifestyle enthusiasts. 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FunCold Dorm Refrigerator A collaborative innovation program between BestBuy and Whirlpool - Design by John Ledingham and Steve Lee, Whirlpool Global Consumer Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528390741943-LTGZJKFVC1JEXAQMFN0X/ML_Espresso_DARK_Sq.png KITCHENAID OTHER - KitchenAid Architect Espresso Machine Based on a platform provided by Italian manufacturer Gaggia, this espresso machine was designed by KitchenAid for smaller urban spaces - Design by John Ledingham, Whirlpool Global Consumer Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1529526174822-UPGXFEFOCTVBS0EUKRLV/Fully_auto_Sq_LG.png KITCHENAID OTHER - KitchenAid Architect Super-automatic Espresso Machine A collaboration between Switzerland’s Jura Capresso, and KitchenAid. Jura supplied the platform, and my team provided the design - Design by John Ledingham, Whirlpool Global Consumer Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528391447589-KC0K2KPI7KG0LBLRQELZ/Java_Coffee_Sq.png KITCHENAID OTHER - KitchenAid Architect Coffee Maker KitchenAid’s now iconic drip coffee maker - Design by John Ledingham, Whirlpool Global Consumer Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528392920338-ZOF8L4PEI3VN6AXQJ1T2/Portables_Vision_Sq.png KITCHENAID OTHER - KitchenAid Vision Suite Future-casting exercise conducted by the KitchenAid Design Studio - Design by Steve Lee, Whirlpool Global Consumer Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528439748085-AGH41L74KPQ82IQ7GYDB/Cullinary_Tools.png KITCHENAID OTHER - KitchenAid Culinary Tools VBL Visual Brand Language governance for KitchenAid’s licensed culinary tools - John Ledingham and Philip Thompson + Ziba Design https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1588020636754-I223B8F6H0YI5BH7ZHWL/Retail_store.png KITCHENAID OTHER https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528401727841-4OKRDHNI13XL5P49K6PK/KA_Sailing.png KITCHENAID OTHER https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528401880960-S889SUT1A8KD5PGOI87S/JA_Sailing.png KITCHENAID OTHER https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528402992492-FRATCAISQTMCP5JW2OOH/ka_home-enthusiast.png KITCHENAID OTHER KitchenAid Home Enthusiast Persona https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528403025186-RYWPAQIFPQC7PLNGZQCI/Commercial%2BPersona1a.png KITCHENAID OTHER https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528403045935-IE9453ATB4HY2Z4RGCB8/ka_persona2.png KITCHENAID OTHER https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528403776271-WM07YY57BGP7JX1U3SUC/ka_brand_promise.png KITCHENAID OTHER KitchenAid Brand Promise https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528403795253-9OQSYJVH0J6XGCGFQW70/ka_brand_positioning.png KITCHENAID OTHER KitchenAid Brand Positioning https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528403847230-UVHOOTMAPBTBE4UPLKH6/ka_brand_architecture.png KITCHENAID OTHER KitchenAid Brand Architecture http://www.ledinghamdesign.com/about-2 daily 0.75 2019-01-04 https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1528840920212-804Q3IMWZPQFSMXIUNUT/Moody_circle.png Copy of About https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1546630102269-PTSE7GXPOBUAXG77ML0C/Roundal.jpg Copy of About http://www.ledinghamdesign.com/kitchenaid-countertop-new-format daily 0.75 2019-05-14 https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1439958182840-HU13KNPJJ34QBP9DYIM0/kitchenaid_proline_grinder.jpg KITCHENAID COUNTERTOP New Format https://images.squarespace-cdn.com/content/v1/55c02dece4b0536353960e6e/1493764477668-NMGFYBMWDZUWUS7WGMYS/image-asset.png KITCHENAID COUNTERTOP New Format - Plantronics Mobile apps