KITCHENAID PRO LINE COUNTERTOP APPLIANCES
The Challenge
Design and build a suites of countertop appliances embodying the same qualities as the KitchenAid stand mixer. The stand mixer’s die cast metal components and robust mechanicals have made it an heirloom-quality product for generations of families. The Pro Line series was envisioned as a halo suite of products that would deliver on the promise of quality established by the stand mixer.
My Role
I acted as the creative director, guiding the development of the overall design language (ID + UX), as well as being the lead designer on several of the individual programs. My team did the bulk of the design work.
is a design icon. Its cast metal components and robust mechanicals have made it an heirloom-quality product for generations of families. The Pro Line series was envisioned as a halo suite of products that would deliver on the promise of quality established by the stand mixer. I managed the development program, and personally designed several of the products. The KitchenAid Pro Line suite represents the "best-of-breed" in terms of performance, quality, materials and design.